before
after
Founded in 2015 and based in San Francisco, Clarify Health is a leading healthcare analytics company valued at over $1 billion. The company specializes in providing data-driven solutions to improve healthcare delivery and results. Clarify Health uses data to help organizations save money, improve care, and grow revenue.
Image courtesy of Clarify
New Look New Feel
With a fresh look, Clarify Health is stepping into a new chapter. Created in collaboration with the creative agency Practice, based in New York City, this rebrand helps the company stand out in healthcare analytics and better connect with clients.
Image courtesy of Clarify
The updated branding features a refined logo with clean shapes designed on a grid, combining dark grey and ocean blue as primary colors. This is complemented by a luminous palette of green, blue, and orange, which are reflected in their building blocks. These colors are vibrant and represent clarity, energy, and growth. Each color is tied to different solutions offered by Clarify Health, making the design both functional and visually appealing.
Image courtesy of Clarify
One of the rebrand highlights is Clarify’s "building blocks" approach. These building blocks are modular solutions grouped into categories like Grow Topline, Contain Costs, Guide Care, Leverage Data, and Get Expertise. Practice worked with Clarify to rework 15 individual building blocks and organize them into three powerful suites, offering powerful tools for healthcare organizations.
Image courtesy of Clarify
Image courtesy of Clarify
Each block serves a specific purpose, such as improving provider effectiveness, managing healthcare demand, or analyzing costs. This modular design gives healthcare organizations tools that can be adapted to their specific needs, such as managing costs, improving care quality, or boosting revenue.
Image courtesy of Clarify
Smarter Tool
Another key feature of the rebrand is the Clarify Atlas Platform®, which serves as the foundation for these solutions. This platform combines data, analytics, and insights, creating a strong structure that supports better decision-making across all levels of healthcare operations.
Alongside Atlas, Clarify introduced CLARA IQ, an advanced tool powered by artificial intelligence. CLARA IQ improves predictive analytics, helping organizations identify patterns, forecast outcomes, and make proactive decisions to improve care and optimize costs.
Image courtesy of Clarify
Clarify also updated its website and tools to make them more user-friendly. The new design ensures clients can easily navigate and access essential data. The visually distinct color-coded blocks help users quickly understand each solution's focus and benefits.
Image courtesy of Clarify
Image courtesy of Clarify
Image courtesy of Clarify
As part of this transformation, the tagline, "Turning data into action," reflects Clarify’s goal of transforming complex healthcare data into clear, actionable insights. CEO Terry Boch summarized the rebrand, saying,
Our new brand reflects our commitment to making healthcare decisions as clear and accessible as possible.
Image courtesy of Clarify
Image courtesy of Clarify
Image courtesy of Clarify
This mission ties together the rebrand and their solutions, highlighting the company’s commitment to improving healthcare outcomes.
The rebrand not only updates Clarify Health's look but also strengthens its strategy. It shows their focus on clarity, innovation, and adaptability, ensuring they remain a trusted partner for healthcare organizations moving forward.