American Girl

American Girl is a beloved brand dedicated to celebrating and empowering girls through imaginative play and inspiring stories. Founded in 1986 by Pleasant T. Rowland, the brand has become a beacon of courage and confidence for young girls, encouraging them to embrace their unique journeys. American Girl offers a wide range of dolls, including the contemporary Girl of the Year™, historical characters, and popular collections such as WellieWishers™ and Bitty Baby®.

In addition to dolls, American Girl provides an extensive selection of accessories, playsets, and clothing designed to spark creativity and adventure. The brand also promotes educational resources, including books that cover topics on personal growth, friendship, and resilience. With a commitment to inclusion and equality, American Girl aims to create a space where every girl can shine bright. Furthermore, through programs like AG Rewards™, customers can earn perks while enjoying a seamless shopping experience with options like "pay later" through Shop Pay and free shipping on orders over $150.