Fullpath

Fullpath is an innovative leader in the automotive industry, recognized for its cutting-edge Customer Data and Experience Platform (CDXP). Designed to empower car dealerships, Fullpath enables businesses to utilize first-party data to create personalized, one-on-one customer experiences that foster lasting relationships and enhance customer loyalty. The core mission of Fullpath is to equip dealers with the technology necessary to deliver exceptional experiences that drive customer retention in a rapidly evolving market.

In addition to its powerful data platform, Fullpath offers a variety of resources including a Help Center, engaging webinars, informative blog posts, and comprehensive whitepapers that further educate users on maximizing the platform's potential. The company also features an AI-powered activation tool, helping dealerships accelerate engagement and equity through insight-driven solutions. With a collaborative and growth-oriented team, Fullpath is dedicated to transforming the dealership landscape through innovative approaches that prioritize both dealer and customer needs.