BookTrust

**Brand Description: BookTrust**

BookTrust is the UK's leading children's reading charity, dedicated to inspiring a love of reading in children from all backgrounds. Launched with the vision of fostering reading habits and creating life-changing experiences, BookTrust's initiatives aim to reach children, particularly those from low-income families, through various engaging programs. Highlights include the Bookstart Baby, Toddler, and Pre-schooler programs, which distributed over 340,000 reading packs in their first year, significantly encouraging families to read together. The charity collaborates with over 90% of public libraries in England and Northern Ireland through the BookTrust Storytime initiative, ensuring vulnerable children have access to books and literacy resources. Additionally, BookTrust promotes authors and illustrators of color through its Represents program while conducting and sharing extensive research to enhance reading practices. With a commitment to inclusivity, BookTrust remains at the forefront of making reading accessible, ensuring that all children can enjoy the benefits of storytelling and literacy.