Fashion Gone Rogue

IWC, a prestigious Swiss watchmaker renowned for its craftsmanship and innovation, celebrates timeless elegance with its iconic Portugieser collection. The brand embraces a legacy dating back to the 1930s, offering exquisite timepieces that blend style with precision. Recently, supermodel Gisele Bundchen became the face of IWC’s 2024 Portugieser watch campaign, showcasing the stunning Portugieser Chronograph in white gold with a striking blue dial, inspired by the afternoon sky and developed in collaboration with PANTONE.

In the campaign, captured by Nino Muñoz, Gisele embodies sophistication in chic ensembles, effortlessly showcasing IWC's versatility and contemporary aesthetics. Alongside the Chronograph, she also models the Portugieser Automatic 42, reflecting IWC’s dedication to quality and design. With a focus on elegance and innovation, IWC continues to create watches that are not just functional timepieces but also luxurious accessories, appealing to discerning customers who appreciate fine horology and timeless style.