First-ID

First-id is a pioneering brand at the forefront of digital advertising solutions, specializing in cookie-free technologies that ensure user privacy while enhancing market efficacy. With a strong emphasis on complying with privacy regulations such as CNIL and GDPR, First-id employs first-party cookies that are set directly by publishers, making their approach both innovative and future-proof. Their offerings include a robust programmatic advertising solution, developed in collaboration with notable partners like Microsoft Advertising and PRISA Media, aimed at accessing previously untapped audiences while adhering to privacy standards.

First-id's technology operates seamlessly across various browsers and domains, enabling over 100% targeting efficiency on consented audiences for display, video, and audio campaigns. By providing actionable insights into customer behavior, First-id empowers publishers, adtechs, and brands to optimize their advertising strategies, thereby driving better results. As the digital landscape shifts towards privacy-first solutions, First-id stands out as a trusted ally for businesses seeking to navigate this new era with confidence and success.