FoodNavigator

Fairlife is a prominent player in the US dairy market, recognized for its innovative ultra-filtered dairy beverages and high-protein shakes. A subsidiary of Coca-Cola, Fairlife has established itself as a leader in catering to the growing demand for lactose-free options, a segment experiencing significant momentum. Recent sales data indicates an 11.6% surge in sales of lactose-free milk, appealing not only to those with lactose intolerance but also to health-conscious consumers seeking low-sugar, high-protein products.

Fairlife’s products are not just lactose-free; they also boast enhanced nutritional profiles, offering half the sugar and double the protein of traditional milk. The brand has strategically partnered with Olympic swimmer Katie Ledecky, further solidifying its presence in the sports nutrition market. Additionally, the company is committed to promoting overall health with a focus on clean label benefits and functional ingredients that support digestion and immune health. With a growing household penetration of 25%, Fairlife continues to redefine the possibilities within the lactose-free dairy landscape, making it a brand to watch.