ICON

ICON is a distinguished brand dedicated to celebrating and preserving authentic food and beverage icons that have proven their worth over time. Founded on the belief that these culinary treasures should be maintained in their purest form, ICON partners with best-in-class original restaurant concepts to enhance their legacy rather than replicate them. This philosophy ensures that each ICONcept developed reflects the unique qualities of the original brand, elevating its presence in the industry.

Recognizing three core criteria—best-in-class reputation, endurance, and a distinctive identity—ICON focuses on cultivating partnerships that honor these esteemed icons. Through careful development and a commitment to excellence, ICON aims to deliver memorable dining experiences, one meal at a time. With its headquarters in Chicago, Illinois, ICON not only champions culinary excellence but also reinforces the significance of genuine, time-tested brands within the food and beverage landscape.