TODAY

TODAY is America’s pioneering morning show, broadcasting since 1952 and setting the standard for morning television. Airing on NBC, it serves as a trusted source of news, wellness, parenting advice, and lifestyle content, captivating millions of viewers each day from 7 a.m. onward. Anchored by a talented team including Savannah Guthrie, Hoda Kotb, and Al Roker, TODAY features engaging segments on current events, celebrity interviews, and live performances, often at the iconic Rockefeller Plaza.

In addition to the televised show, TODAY expands its reach through TODAY Digital and Shop TODAY, which curates a diverse range of products—from home goods to stylish apparel—selected by passionate editors dedicated to finding affordable, quality options for every consumer. The Plaza itself is a vibrant destination, hosting live concerts and events, making it a must-visit for fans. With its rich history and commitment to inspiring audiences, TODAY continues to be a beloved part of American culture.