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ZOE is a pioneering health science company that redefines nutrition through a personalized approach, tailoring diets based on individual blood sugar, blood fat, and gut microbiome responses. Founded in 2018 by Tim Spector, Jonathan Wolf, and George Hadjigeorgiou, ZOE emerged from groundbreaking research demonstrating that identical twins can have vastly different metabolic reactions to the same foods. This insight led to the development of the ZOE app, which analyzes users’ unique biological data to offer customized dietary recommendations.

ZOE fosters a sustainable approach to nutrition, promoting diversity in food choices rather than restrictive diets. By encouraging users to incorporate a wide variety of plant-based foods, the program aims to improve gut health, energy levels, and overall well-being. Users report lasting change, prioritizing long-term health benefits over temporary fixes. With advancements in self-monitoring technology and artificial intelligence, ZOE empowers individuals to take control of their nutritional health like never before, making informed choices that suit their unique bodies.