Lawrence Journal-World

**Brand Description:**

Sober Driving Initiative is an impactful campaign led by the Kansas Department of Transportation (KDOT) aimed at raising awareness about the dangers of impaired driving. Following the inspiring story of crash survivor Amy Ebers-Jumet, who suffered life-threatening injuries after being struck by an impaired driver, the initiative seeks to prevent similar tragedies. Ebers-Jumet bravely shares her harrowing experience, emphasizing the importance of sober driving and advocating for victims through presentations and victim impact panels with Mothers Against Drunk Driving (MADD).

Alongside her, Lawrence Police Chief Rich Lockhart recounts his close encounter with an impaired driver, highlighting the life-altering consequences of such reckless actions. The campaign, branded with the slogan “If You Feel Different, You Drive Different. Drive High, Get a DUI,” runs through Labor Day and serves as a reminder that impaired driving is a preventable crime. Through powerful storytelling and community engagement, the initiative aspires to transform public perceptions and behaviors regarding sober driving, ultimately saving lives.