Matomo Analytics

Matomo is the leading open-source alternative to Google Analytics, dedicated to providing businesses and individuals with complete control over their data. Founded in 2007, Matomo (originally Piwik) was established to address growing concerns about data privacy and ownership in analytics. With over 1.4 million websites using its platform across more than 190 countries, Matomo empowers users by offering privacy-friendly features and tools for conversion optimization.

The platform supports both on-premise and cloud hosting, ensuring that users can retain 100% data ownership. Key offerings include comprehensive web and mobile analytics, heatmaps, session recording, A/B testing, and custom reporting. Matomo is fully GDPR compliant and integrates with over 100 other tools, making it a flexible solution for businesses of all sizes. With a strong commitment to user privacy and an open-source ethos, Matomo enables organizations to harness valuable insights while keeping their users’ data secure. Discover a better way to analyze web traffic with Matomo, where your data always remains yours.