nbc12.com

**Brand Description: 12 On Your Side**

12 On Your Side is a dynamic news brand dedicated to delivering timely, comprehensive coverage of local, national, and community news. Based in Richmond, Virginia, the brand prides itself on fostering a deeper connection with its audience by providing valuable insights on topics ranging from politics and weather to health and entertainment.

The brand features a diverse array of segments such as "12 About Town," focusing on community events and cultural happenings, and "12 About Movies," which highlights both blockbuster and indie films. In addition, 12 On Your Side partners with organizations like CARTER Magazine to elevate African American culture and issues. Their commitment extends to interactive programming, including live news streams, podcasts, and contests, ensuring that viewers remain informed and engaged.

By blending traditional journalism with modern digital platforms, 12 On Your Side serves as a trusted source for news, helping the Richmond community stay in the know while promoting acts of kindness and local achievements.