PeoplesWorld

**Brand Description: Back from the Brink**

Back from the Brink is a grassroots campaign dedicated to abolishing nuclear weapons and advocating for peace. Founded in 2017, shortly after the United Nations Treaty on the Abolition of Nuclear Weapons was adopted, the organization emphasizes the urgent need for a global treaty that leads to the elimination of nuclear arms. With a mission that resonates deeply, Back from the Brink seeks to raise public awareness and political support for nuclear disarmament through community organizing and education.

The campaign actively engages local communities, encouraging municipalities and state bodies to adopt resolutions that express support for nuclear abolition. It highlights the staggering costs associated with nuclear weapons programs and argues for redirecting those funds toward pressing societal needs such as healthcare, housing, and education. Back from the Brink's initiatives include policy solutions to reduce nuclear war risks, and it fosters collaboration among everyday citizens motivated to advocate for a safer world without nuclear threats.