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Trustworthy Accountability Group (TAG) is a premier global initiative dedicated to fostering transparency and trust within the digital advertising industry. Founded by esteemed organizations such as the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB), TAG aims to eliminate fraud and enhance brand safety.

TAG offers a range of services including anti-fraud initiatives, threat intelligence sharing, and certification programs, all designed to connect industry leaders and promote best practices worldwide. As the only Information Sharing and Analysis Organization (ISAO) recognized by the U.S. Department of Homeland Security for the digital ad sector, TAG serves as a vital forum for intelligence exchange among a coalition of the industry's largest brands, agencies, publishers, and technology providers.

Through its commitment to transparency and data insights, TAG creates a safer digital advertising environment, empowering its members with the tools and knowledge to navigate challenges and strengthen their operations.