Segment

Twilio Segment is a leading customer data platform (CDP) that empowers businesses to collect, clean, and activate customer data effectively. Recognized as the top CDP for four consecutive years by IDC (2019-2022), Twilio Segment leverages AI to facilitate superior customer experiences. The platform enables companies to build enriched, identity-resolved profiles, activate data through over 450 pre-built integrations, and drive targeted marketing campaigns that enhance customer engagement and optimize advertising spend.

With tools designed for data engineers, marketers, and product managers, Twilio Segment centralizes clean and consented data, paving the way for real-time insights and personalized interactions. Businesses can anticipate customer needs and deliver tailored recommendations, leading to improved conversion rates and customer loyalty. Backed by robust security and privacy measures, Twilio Segment ensures ethical data usage. Join over 25,000 companies that trust Twilio Segment to unlock the full potential of their customer data and advance their marketing strategies.