The Drum

Bodyform is a trailblazing brand in the feminine hygiene industry, known for its candid approach to women’s health issues. With a mission to dismantle the taboos surrounding menstruation and related conditions, Bodyform has initiated conversations that challenge societal norms. Their recent campaigns, famous for featuring red liquid instead of the traditional blue, aim to foster openness about topics often shrouded in shame, such as endometriosis and menstrual pain.

Bodyform's innovative advertisements not only educate but also resonate emotionally, skillfully blending humor with truth to engage women and encourage dialogue. By addressing the real-life experiences of menstruators, they pave the way for a new understanding of women's health. Committed to empowering women, Bodyform hopes to inspire other brands to join this movement, emphasizing that honest conversations about health can lead to significant societal change.

Through relentless courage and creativity, Bodyform is not just selling products – they are revolutionizing the conversation about women's health