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Times-Dispatch

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Read breaking news for the city of Richmond, Henrico County, and the Metropolitan Area of Virginia.

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Sijang is a dynamic new brand based in Richmond, Virginia, dedicated to enhancing your culinary experience through innovative sauces. Founded in 2023 by Chris and Kaitlyn Fitzner, Sijang emerged out of a personal journey following the passing of Chris's father, driving the duo to create a product that resonates with flavor enthusiasts. Their flagship offering, Garlic Chili Crunch, is an infused chili oil crafted by thoroughly refining a recipe through 100 iterations. This unique sauce combines two varieties of Mexican chilies, garlic, onion, and green pepper—without added sugar—to deliver a bold, savory crunch that pairs well with a variety of dishes.


As Sijang makes its mark in local grocery stores like Ellwood Thompson's and Libbie Market, the brand is poised for growth, with plans to expand its product line into snacks and other condiments. Sijang invites food lovers to explore endless culinary possibilities, making every meal a delightful experience with just a dash of their signature sauce.

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Times-Dispatch's brand icon
Times-Dispatch

@timesdispatch.com

Read breaking news for the city of Richmond, Henrico County, and the Metropolitan Area of Virginia. The latest weather, crime, politics, and more.

Brand Logos

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Times-Dispatch's logos

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Times-Dispatch's logos

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About Times-Dispatch

Description

Sijang is a dynamic new brand based in Richmond, Virginia, dedicated to enhancing your culinary experience through innovative sauces. Founded in 2023 by Chris and Kaitlyn Fitzner, Sijang emerged out of a personal journey following the passing of Chris's father, driving the duo to create a product that resonates with flavor enthusiasts. Their flagship offering, Garlic Chili Crunch, is an infused chili oil crafted by thoroughly refining a recipe through 100 iterations. This unique sauce combines two varieties of Mexican chilies, garlic, onion, and green pepper—without added sugar—to deliver a bold, savory crunch that pairs well with a variety of dishes.


As Sijang makes its mark in local grocery stores like Ellwood Thompson's and Libbie Market, the brand is poised for growth, with plans to expand its product line into snacks and other condiments. Sijang invites food lovers to explore endless culinary possibilities, making every meal a delightful experience with just a dash of their signature sauce.

Read more...

Brand industry

Food and Drink

Brand Assets

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