Truth Initiative

Truth Initiative is America's largest nonprofit public health organization dedicated to eradicating youth and young adult nicotine addiction. With a mission to create a future free from tobacco dependence, the organization focuses on a range of critical issues, including youth vaping, menthol and flavored tobacco products, harm reduction, and social justice.

Through rigorous scientific research and impactful public education campaigns, such as the nationally recognized truth® campaign, Truth Initiative raises awareness and provides essential resources to support communities in combating nicotine addiction. Their innovative programs, including tools for quitting smoking and vaping, youth engagement initiatives, and corporate tobacco cessation collaborations, empower individuals to lead healthier lives.

Boasting a remarkable track record, Truth Initiative has significantly reduced youth smoking rates from nearly 23% in 2000 to just 2.1% in 2023. As e-cigarettes pose new risks, their commitment to prevention and education remains steadfast, aiming to inspire and equip future generations to thrive in a tobacco-free world.