Viant Technology

Viant is a pioneering brand specializing in AI-powered advertising solutions that streamline planning, execution, and measurement for advertisers. Utilizing advanced AI innovations, Viant enhances programmatic buying and marketing through its demand-side platform (DSP), which encompasses omnichannel marketing across Connected TV, audio, digital out-of-home, and more. Their technology includes the Household ID™ for identity resolution, enabling precise audience targeting and optimization.

Viant offers an intuitive data platform that allows for seamless onboarding of customer lists and detailed targeting segment creation. With powerful audience insights and machine learning-driven optimization, advertisers can make real-time decisions that elevate campaign performance. Their comprehensive suite of services addresses diverse industry needs, from automotive and retail to healthcare and entertainment, ensuring tailored solutions for every sector.

By leveraging AI, Viant empowers brands to achieve better ROI and personalized consumer experiences, fundamentally transforming the landscape of digital advertising. Explore Viant’s innovative tools to elevate your advertising strategy and drive impactful results.