Verslo žinios

Brand Description:

About You and Zalando are leading German e-commerce platforms making significant inroads in Lithuania’s online retail clothing sector. According to data from the State Data Agency, Lithuanian consumers collectively spent over €31 million on these platforms in the first half of 2024, reflecting a 9.2% growth in e-commerce compared to the previous year. Despite intensifying competition, Aprangos Group, a long-standing player in the market, achieved impressive online sales of €22.6 million across the Baltic states during the same period. This showcases the established and growing customer base for brands like About You and Zalando in Lithuania. Both platforms offer a wide variety of clothing and fashion items, enhancing the shopping experience for consumers with their diverse selections. As e-commerce continues to evolve, these brands remain pivotal players shaping the future of online shopping in the region, providing conveniences and trends that cater to the demands of modern consumers.