Whoop

WHOOP is dedicated to revolutionizing how individuals understand and optimize their bodies to unlock human performance. Founded by Will Ahmed, a former collegiate athlete, WHOOP emerged from a desire to monitor key physiological metrics and improve well-being. The brand offers a state-of-the-art wearable device that continuously tracks crucial data such as heart rate, heart rate variability, sleep, recovery, and strain, providing users with unprecedented insights into their physical, mental, and emotional health.

With a deep commitment to research and design, WHOOP empowers users to reach their fullest potential through its scientifically backed approach to performance monitoring. The core values of the brand emphasize teamwork, innovation, and an obsession with enhancing the member experience. WHOOP's mission extends beyond just tracking—it's about fostering a community that values continuous improvement and exploration. As the most advanced wearable on the market, WHOOP is at the forefront of personal performance, striving to help everyone achieve their goals and feel their best every day.