zr.ru

The brand "За рулем" (Behind the Wheel) is a leading Russian automotive media resource, operating since 1928, with an impressive monthly audience of around 13 million readers. It encompasses a popular monthly magazine, a dynamic online portal, and a renowned automotive competition. The magazine features comprehensive automotive news, in-depth articles, professional vehicle tests, and practical advice on car ownership, insurance, and traffic regulations. The associated website, zr.ru, presents the latest industry trends, reviews of new vehicles, and expert insights from renowned engineers and designers.

In addition to its publication, "За рулем" operates an extensive online presence through social media and a popular YouTube channel, providing unique content related to automotive topics. The brand also includes specialized projects like "Рейс," which caters to commercial transportation, and a trading house offering a variety of automotive products under its own label and other known brands. With a legacy built on expertise and innovation, "За рулем" continues to shape the landscape of automotive journalism in Russia.